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<rss version="2.0"><channel><title>Supa Brain blog</title><link>https://supabrain.cloud/blog</link><description>Notes on AI assistants that answer customers.</description><language>en</language>
<item><title>Soldes d'hiver : tester votre assistant IA avant le 6 janvier</title><link>https://supabrain.cloud/blog/fr-tester-assistant-ia-avant-les-soldes</link><guid>https://supabrain.cloud/blog/fr-tester-assistant-ia-avant-les-soldes</guid><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate><description>Les soldes d'hiver 2027 commencent le mercredi 6 janvier. Prix barrés, retours, délais de livraison : tout change en même temps, et l'assistant de la boutique doit suivre. Vingt questions à lui poser en décembre et ce qu'il faut corriger quand il se trompe.</description></item>
<item><title>We asked 40 live support bots what their customers ask. Here is what came back</title><link>https://supabrain.cloud/blog/what-we-found-asking-40-live-bots</link><guid>https://supabrain.cloud/blog/what-we-found-asking-40-live-bots</guid><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><description>In October 2026 we asked 40 AI support bots on business websites ordinary customer questions and compared every answer with the business's own pages. 19 got a fact about their own business wrong. The patterns, retold with made-up businesses, and what they have in common.</description></item>
<item><title>Droit de rétractation : ce que votre chatbot doit répondre, et ce qu'il invente</title><link>https://supabrain.cloud/blog/fr-droit-de-retractation-chatbot</link><guid>https://supabrain.cloud/blog/fr-droit-de-retractation-chatbot</guid><pubDate>Tue, 13 Oct 2026 00:00:00 GMT</pubDate><description>14 jours, des exceptions, des délais de remboursement : le droit de rétractation est précis, et c'est justement là que les assistants IA improvisent. Les questions des clients, les réponses justes d'après la loi et vos CGV, et comment empêcher l'assistant d'inventer.</description></item>
<item><title>"Where is my order?": what an AI assistant should do with the most common question</title><link>https://supabrain.cloud/blog/where-is-my-order-chatbot</link><guid>https://supabrain.cloud/blog/where-is-my-order-chatbot</guid><pubDate>Mon, 12 Oct 2026 00:00:00 GMT</pubDate><description>Order status questions are a large share of every store's chat. An assistant without access to orders can't answer them, and one that guesses makes things worse. Three ways to handle them, from a clean hand-over to a live order lookup, and what each needs.</description></item>
<item><title>Un assistant IA sur une boutique PrestaShop : ce qu'il faut vérifier avant de choisir</title><link>https://supabrain.cloud/blog/fr-assistant-ia-prestashop</link><guid>https://supabrain.cloud/blog/fr-assistant-ia-prestashop</guid><pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate><description>Modules de chat avec IA, outils généralistes, solutions européennes : pour une boutique PrestaShop, le choix de l'outil compte moins que cinq points concrets. Ce qu'il lit, en quelle langue il répond, où sont les données, comment il facture, et qui vérifie ses réponses.</description></item>
<item><title>Assistant IA pour boutique en ligne : les questions que vos clients posent vraiment</title><link>https://supabrain.cloud/blog/fr-assistant-ia-boutique-questions-clients</link><guid>https://supabrain.cloud/blog/fr-assistant-ia-boutique-questions-clients</guid><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate><description>Livraison, retours, paiement en plusieurs fois, retrait en magasin : la plupart des questions posées au chat d'une boutique tiennent en une douzaine de thèmes. La liste, la page d'où chaque réponse doit venir, et les erreurs les plus fréquentes.</description></item>
<item><title>A gym's AI assistant: memberships, joining fees and cancellation</title><link>https://supabrain.cloud/blog/gym-chatbot-memberships-and-cancellation</link><guid>https://supabrain.cloud/blog/gym-chatbot-memberships-and-cancellation</guid><pubDate>Wed, 07 Oct 2026 00:00:00 GMT</pubDate><description>People thinking of joining a gym ask about prices, joining fees, contract length, class schedules and how to cancel. Those answers depend on the plan and the club. Where gym chatbots slip, a made-up example, and a setup that keeps up with the timetable.</description></item>
<item><title>The EU AI Act and your website chatbot: telling customers they're talking to AI</title><link>https://supabrain.cloud/blog/eu-ai-act-chatbot-disclosure</link><guid>https://supabrain.cloud/blog/eu-ai-act-chatbot-disclosure</guid><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><description>Article 50 of the EU AI Act requires that people are told when they're interacting with an AI system, unless it's obvious. What that means for a store or service business with an AI assistant on its site, what it doesn't require, and a few lines of setup that cover it.</description></item>
<item><title>A coworking space's chatbot: day passes, memberships and meeting rooms</title><link>https://supabrain.cloud/blog/coworking-chatbot-day-pass-and-membership</link><guid>https://supabrain.cloud/blog/coworking-chatbot-day-pass-and-membership</guid><pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate><description>People asking a coworking space's chat want a price and a yes: is there a desk tomorrow, how much is a day pass, can I book a room for six. The answers depend on plan, location and time of day. How to set up an assistant that gets them right.</description></item>
<item><title>Building a customer bot on Chatbase: sources, instructions and the retraining habit</title><link>https://supabrain.cloud/blog/chatbase-bot-for-a-small-business</link><guid>https://supabrain.cloud/blog/chatbase-bot-for-a-small-business</guid><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate><description>Chatbase turns your website and documents into a chatbot in an afternoon. What it reads, how message credits work, which instructions matter for a small business, and why the bot keeps quoting a page you changed last month.</description></item>
<item><title>Your chatbot broke last week and nobody noticed: silent failures and how to catch them</title><link>https://supabrain.cloud/blog/chatbot-broke-after-an-update</link><guid>https://supabrain.cloud/blog/chatbot-broke-after-an-update</guid><pubDate>Wed, 30 Sep 2026 00:00:00 GMT</pubDate><description>An expired API key, a renamed page, a model the vendor retired, a theme update that hides the widget. AI assistants break quietly, and the first person to notice is usually a customer. The common causes and a five-minute weekly check.</description></item>
<item><title>A language school's chatbot: levels, start dates and refunds</title><link>https://supabrain.cloud/blog/language-school-chatbot-questions</link><guid>https://supabrain.cloud/blog/language-school-chatbot-questions</guid><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><description>Prospective students ask a language school about levels, start dates, group sizes, prices and what happens if they drop out. The answers live on schedule pages that change every term. How to set up an assistant that keeps up, with a made-up example.</description></item>
<item><title>A high resolution rate doesn't mean your chatbot is right</title><link>https://supabrain.cloud/blog/resolution-rate-is-not-accuracy</link><guid>https://supabrain.cloud/blog/resolution-rate-is-not-accuracy</guid><pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate><description>Every AI support platform reports a resolution rate. It measures whether the customer stopped asking, not whether the answer matched your policy. What the number counts, what it misses, and a simple second number to track next to it.</description></item>
<item><title>An electronics store's chatbot: warranty, compatibility and what's in the box</title><link>https://supabrain.cloud/blog/electronics-store-chatbot-warranty-and-compatibility</link><guid>https://supabrain.cloud/blog/electronics-store-chatbot-warranty-and-compatibility</guid><pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate><description>Electronics shoppers ask precise questions: will it work with my phone, what's in the box, how long is the warranty. Assistants answer them from product pages that are long, similar and full of variants. The questions, the traps and a made-up example about warranty.</description></item>
<item><title>Car rental chatbots: deposits, fees and the questions that start disputes</title><link>https://supabrain.cloud/blog/car-rental-chatbot-deposit-and-fees</link><guid>https://supabrain.cloud/blog/car-rental-chatbot-deposit-and-fees</guid><pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate><description>Renters ask about age limits, deposits, mileage, fuel and cross-border trips before they book. Those answers depend on the car, the rate and the branch, which is exactly where an AI assistant mixes things up. A list of the questions and how to set up the answers.</description></item>
<item><title>Writing instructions for your store's AI assistant: what to say and what to leave out</title><link>https://supabrain.cloud/blog/writing-instructions-for-a-store-assistant</link><guid>https://supabrain.cloud/blog/writing-instructions-for-a-store-assistant</guid><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><description>Every AI assistant platform has a box for instructions. Most stores fill it with tone of voice. The instructions that actually change answers are about what the assistant must not do. A worked set for a made-up store, line by line.</description></item>
<item><title>Zendesk AI agents: keeping answers in step with your website</title><link>https://supabrain.cloud/blog/zendesk-ai-agents-store-checklist</link><guid>https://supabrain.cloud/blog/zendesk-ai-agents-store-checklist</guid><pubDate>Thu, 17 Sep 2026 00:00:00 GMT</pubDate><description>Zendesk's AI agents answer from your help centre and are billed per automated resolution. The weak point for most stores is the gap between the help centre and the website. How to close it, and how to use Zendesk's own testing tools well.</description></item>
<item><title>An AI assistant for a Shopify store: Shopify Inbox, Gorgias, Tidio or a general tool</title><link>https://supabrain.cloud/blog/shopify-store-chatbot-options</link><guid>https://supabrain.cloud/blog/shopify-store-chatbot-options</guid><pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate><description>Shopify merchants have four common routes to an AI assistant: Shopify's free Inbox app, a helpdesk built for e-commerce like Gorgias, a chat tool like Tidio, or a general builder like Chatbase. What each reads, how each charges, and how to choose by store size and support load.</description></item>
<item><title>A hotel's AI assistant: the questions guests ask and where answers go wrong</title><link>https://supabrain.cloud/blog/hotel-chatbot-questions-guests-ask</link><guid>https://supabrain.cloud/blog/hotel-chatbot-questions-guests-ask</guid><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate><description>Guests ask a hotel's website chat about check-in, parking, breakfast, cancellation and the tourist tax. A list of those questions, the page each answer should come from, and a made-up example of the mistake that costs a hotel most.</description></item>
<item><title>A salon's AI assistant: price lists, 'from' prices and booking rules</title><link>https://supabrain.cloud/blog/salon-chatbot-prices-and-booking</link><guid>https://supabrain.cloud/blog/salon-chatbot-prices-and-booking</guid><pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate><description>Hair and beauty salons get questions about prices, durations, deposits and late cancellations, usually in the evening. Salon price lists are full of 'from' prices and stylist levels, which is exactly what assistants simplify. How to write them so the answers hold.</description></item>
<item><title>Tidio Lyro for a small online store: a setup that holds up</title><link>https://supabrain.cloud/blog/tidio-lyro-setup-for-online-stores</link><guid>https://supabrain.cloud/blog/tidio-lyro-setup-for-online-stores</guid><pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate><description>Lyro is the AI agent many Shopify and WooCommerce stores try first. How it learns, what a Lyro conversation costs you in quota, and the five settings and habits that decide whether its answers match your shop.</description></item>
<item><title>When your chatbot answers in another language: what gets lost in translation</title><link>https://supabrain.cloud/blog/chatbot-answers-in-other-languages</link><guid>https://supabrain.cloud/blog/chatbot-answers-in-other-languages</guid><pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate><description>Modern AI assistants answer a German customer in German from an English page. That's useful and mostly reliable. The mistakes cluster in a few places: numbers and dates, legal terms, country-specific rules and the language the conversation switches to. How to test them.</description></item>
<item><title>Setting up Intercom Fin for a store: what to configure before you switch it on</title><link>https://supabrain.cloud/blog/intercom-fin-setup-checklist</link><guid>https://supabrain.cloud/blog/intercom-fin-setup-checklist</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description>Fin is easy to turn on and easy to leave half-configured. A checklist for content, guidance, hand-over and testing, with the parts of Intercom's own tools that are worth using and the one gap they leave.</description></item>
<item><title>A moving company's chatbot: quotes, what's included and the extra charges</title><link>https://supabrain.cloud/blog/moving-company-chatbot-quotes</link><guid>https://supabrain.cloud/blog/moving-company-chatbot-quotes</guid><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><description>People planning a move ask the chat for a price, and the honest answer is usually 'it depends'. How a removals firm's AI assistant can give useful ranges without inventing a quote, what to put on the website first, and the extra charges assistants forget.</description></item>
<item><title>AI assistant or a person on live chat: the money, worked out</title><link>https://supabrain.cloud/blog/ai-assistant-vs-live-agent-cost</link><guid>https://supabrain.cloud/blog/ai-assistant-vs-live-agent-cost</guid><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><description>What an answered question costs with a person, with a per-outcome AI agent and with a flat-price chatbot, using published prices. And the cost the comparison usually leaves out: the wrong answer.</description></item>
<item><title>Designing the hand-over: when your AI assistant should pass the customer to a person</title><link>https://supabrain.cloud/blog/designing-the-hand-over-to-a-person</link><guid>https://supabrain.cloud/blog/designing-the-hand-over-to-a-person</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>A good assistant knows what it shouldn't answer. Which questions to hand over, how to do it so the customer doesn't repeat themselves, what to say out of hours, and the two hand-over mistakes that lose more customers than wrong answers.</description></item>
<item><title>Test your chatbot before peak season: a 25-question checklist</title><link>https://supabrain.cloud/blog/test-your-chatbot-before-peak-season</link><guid>https://supabrain.cloud/blog/test-your-chatbot-before-peak-season</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>Black Friday and Christmas bring the most customers and the most changes to delivery and returns rules. Twenty-five questions to ask your assistant in October, what a right answer looks like, and what to fix when it's wrong.</description></item>
<item><title>A furniture store's chatbot: delivery to the room, assembly and made-to-order items</title><link>https://supabrain.cloud/blog/furniture-store-chatbot-delivery-and-assembly</link><guid>https://supabrain.cloud/blog/furniture-store-chatbot-delivery-and-assembly</guid><pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate><description>Furniture customers ask about lead times, delivery to an upper floor, assembly, fabric samples and returns on made-to-order pieces. Each answer has a condition attached. The questions, the conditions and how to keep the assistant from dropping them.</description></item>
<item><title>Why chatbots invent return policies, and how to stop it</title><link>https://supabrain.cloud/blog/why-chatbots-invent-return-policies</link><guid>https://supabrain.cloud/blog/why-chatbots-invent-return-policies</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>Ask a store assistant about returns and sometimes it answers with a policy the store never wrote. Where the made-up rule comes from, why it sounds so plausible, and four fixes that work.</description></item>
<item><title>What to put in your chatbot's knowledge base, and what to leave out</title><link>https://supabrain.cloud/blog/what-to-put-in-a-chatbot-knowledge-base</link><guid>https://supabrain.cloud/blog/what-to-put-in-a-chatbot-knowledge-base</guid><pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate><description>An AI assistant is only as right as the pages it reads. A list of the twelve kinds of content customers ask about, how to write each so the bot finds it, and the sources that cause most wrong answers.</description></item>
<item><title>Writing a returns page an AI assistant can read</title><link>https://supabrain.cloud/blog/writing-a-returns-page-an-assistant-can-read</link><guid>https://supabrain.cloud/blog/writing-a-returns-page-an-assistant-can-read</guid><pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate><description>Returns pages are written for lawyers and skimmed by customers. An AI assistant reads them in fragments, and fragments lose exceptions. A before-and-after rewrite of a made-up store's returns page, and the seven rules behind it.</description></item>
<item><title>How an AI assistant on your site actually answers a customer</title><link>https://supabrain.cloud/blog/how-an-ai-assistant-answers-customers</link><guid>https://supabrain.cloud/blog/how-an-ai-assistant-answers-customers</guid><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><description>A customer types a question, the assistant replies in two seconds. Here is what happens in between, where the answer comes from, and the three places it can go wrong.</description></item>
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