About
Assistants that tell your customers what your site says
Supa Brain is a small independent team that sets up AI assistants for online stores and looks after them. We started by checking live bots: of 40, about half got a fact about their own business wrong.
AI support bots are good. They answer at night, in any language, in seconds. They are also confident when they are wrong, and nobody at the business reads every conversation.
In October 2026 we asked 40 live bots in the UK, the US, Ireland and Australia the questions their customers ask. 19 gave a wrong fact about the business itself: a price from the next row, a fee nobody wrote, a schedule entry it said didn’t exist. 26 had something worth fixing. 14 got everything right, which is the good news: this is fixable.
The businesses didn’t know. Their platforms showed conversations, not wrong answers. Meanwhile most stores still have no assistant at all: fewer than 1 in 100 of the 1.89 million live European sites we scanned. So we do both halves: we set the assistant up on your own pages, and we keep asking it, every week, whether it still says what the website says.
Four rules we keep
Yours, not ours
The chat platform account is in your name, and we take no commission on it. Stop working with us and the assistant stays on your store.
Your pages are the truth
The assistant answers from your own pages, and we check it against them. A wrong answer counts only when we can quote the page and give its URL.
Checked every week
An assistant is not done on launch day. With Care, a person asks it what your customers ask, every week, and fixes what drifted.
Quiet
No sales calls or meetings: we work by email. We never publish anything about a store we work with or write to.
See your assistant answer your customers first
Email us your store’s address. Within a working day you get five questions your customers ask and the answers your assistant would give, each with the page it comes from. Free, no call needed.