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Supa Brain

What goes wrong

What website chatbots get wrong, and why

We tested 40 live support bots with ordinary customer questions. 19 of them got a fact about their own business wrong. These are the patterns, with examples. The weekly Care check is built to catch every one of them.

Wrong prices

The bot finds the right table and reads the wrong row: the pricier room, the member rate, the other plan. Customers act on it.

How it happens and how to fix it

How much is a triple room with breakfast?

A triple room is €175 per night, breakfast included.

Your page says

Triple Room €145 per night, breakfast included

Rates table. €175 is the Family Suite row below it

Wrong pricesA mistake we found in a live bot, retold with a made-up business.

Invented fees and policies

A delivery charge, a refund window, a fee: confident, specific and nowhere on your site. This is the answer that ends up in a dispute.

How it happens and how to fix it

Is there a charge for a second driver?

Adding a second driver costs $15 per day.

Your page says

Second driver: free on every rental.

Rental terms, extras section

Invented fees and policiesA mistake we found in a live bot, retold with a made-up business.

“We don’t have that”

The answer is on your pricing page, your FAQ, even your home page. The bot says it can’t share it, it isn’t announced, or it doesn’t exist.

How it happens and how to fix it

How much is the 10-week evening course?

Sorry, I couldn’t answer your question. Here are some topics that might help.

Your page says

Evening course, 10 weeks: €290

Course page, right above the booking button

“We don’t have that”A mistake we found in a live bot, retold with a made-up business.

Answers a different question

Asked about one product, it answers about another. Asked about delivery, it shows a product carousel. The customer has to start again, or gives up.

How it happens and how to fix it

How long is the warranty on a refurbished laptop?

New laptops come with a 2-year manufacturer warranty.

Your page says

Refurbished laptops: 12-month warranty.

Refurbished page. The bot answered about new laptops

Answers a different questionA mistake we found in a live bot, retold with a made-up business.

Loops and silence

A typing indicator that never ends. The same reply to every question. A consent screen that comes back after every click. The customer can’t get past it.

How it happens and how to fix it

Do you move pianos?

(typing indicator for about 50 seconds, then nothing)

Your page says

Piano moves from $250

Services page

Loops and silenceA mistake we found in a live bot, retold with a made-up business.

Broken after an update

An expired key, a changed model, a moved page. The bot shows an error to every visitor, and it can go on for days.

How it happens and how to fix it

What time do you open on Sunday?

Something went wrong. Please try again later.

Your page says

Sunday 10:00–16:00

Contact page

Broken after an updateA mistake we found in a live bot, retold with a made-up business.

Name and email first

Asked a question your FAQ answers in public, the bot asks for a name, email or phone number first. Most visitors close the chat.

How it happens and how to fix it

Do you install batteries as well as panels?

Before I can help, can I get your name and email?

Your page says

Yes, battery installation is on the services page

Services page

Name and email firstA mistake we found in a live bot, retold with a made-up business.

See your assistant answer your customers first

Email us your store’s address. Within a working day you get five questions your customers ask and the answers your assistant would give, each with the page it comes from. Free, no call needed.